volkswagen
smiledrive

Cars used to be the center of our social lives. They took us places, and brought us together. But today, people spend more time in front of their screens than in front of their friends. Couple this with the fact that 144MM Americans spend more than 52 mins per day driving in their cars, and 76% of those folks spend that time driving alone. It can make the road feel like a pretty lonely place. This untapped time and America’s love affair with their mobile phones prompted Volkswagen to create SmileDrive, the first social app to maximize fun on the road.

Volkswagen SmileDrive from Mary Toves on Vimeo.

Explorers Club: Rocketeer Series Process from DKNG Studios on Vimeo.

AWARDS
One Show – Merit Winner – Social Networks
One Show – Merit Winner – Durable Goods
The FWA – Mobile of the Month
The FWA – Mobile of the Day
Webby – Honoree – Best Use of GPS
Shorty Awards – Finalist – Best Use of Gamification
National ADDY – Silver – Interactive
SXSW – Finalist – Mobile